YETI
YETI, the brand we all know for making a range of products that are made for the outdoors. While Yeti is “built for adventure” it also has found it’s way into our everyday lives following us from the hiking trails into the office.
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Create a series of ads that draw consumers into the YETI lifestyle.
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YETI’s slogan is “Built for Adventure.” and as a legacy brand we all know it is time to change the pace of their advertising.
Currently YETI’s advertising is product focused, but YETI is more than their product. In buying a YETI product you buy into the YETI lifestyle. But what is this lifestyle. It simply is adventure. And that term is different for everyone.
This campaign focuses on the YETI cooler. Now we all know coolers keep our drinks icy cold, but they hold more. Living the YETI lifestyle means adventure, and when we live this lifestyle we build memories. And YETI’s cooler is right there with consumers for every adventure to keep drinks cold, and memories locked in.
Class work - AUArts 2024
Created for
3 iterations for out of home advertising
