tapistry
Introducing Tapistry: the vibrant, frothy concoction of beer love, laughter, and learning! Forget everything you thought you knew about beer magazines because Tapistry is here to shake up the scene. Crafted with women in mind, but welcoming beer enthusiasts of all levels, we're on a mission to pop the cap off the pretentiousness often associated with beer culture.
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Develop a niche magazine that talks to a very specific audience.
Create your own content and design for the magazine.
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Tapistry is a niche magazine that is taiolred to women who share a passion for the perfect pint and are eager to dive into the world of beer.
Tapistry is a multi-issue magazine where each issue focuses on a specific style of beer. For this issue we explore the tart and tangy realm to the latest beer craze; sour beer
Inside Tapistry you will find three dynamic departments; first, we get into the nitty-gritty details and specifications of sour beer, ensuring you are armed to impress the world with your beer knowledge. Next we serve up a plater of Canadian and rotating provincial recommendations to keep your palate fresh. Lastly we offer the perfect pairing guide for sour beer.
But don’t worry the fun doesn’t stop there, each issue has a feature article that changes. This issue features the history and process of brewing sour beer, and also features a local Edmonton brewery focused on brewing the best sours.
Created for
Class work - AUArts 2024
Full magazine design and content
Branding
Merchandise
Deliverables
audience
Meet the fabulous crew of Tapistry devotees. Predominantly women aged 25-35 who are not just living life but embracing it. These women are the heartbeat of creative and STEM industries, fearlessly carving their path and celebrating victories over a cold pint with coworkers and friends alike.
Unafraid, bold, and exuding energy, Tapistry’s readers are the embodiment of empowerment in every sip. These readers are full if confidence and charisma, they unapologetically stand up for what they believe in and push boundaries wherever they go.
When not enjoying a pint these beer lovers are in the great outdoors, tackling hiking trails on foot and mountain bikes. When the sun sets, they trade hiking boots for cozy lounge wear and gather round for a girls night in where they enjoy a bite to eat and have a good laugh.
In a world where standing out is the name of the game these beer loving gals are leading the charge. Here’s to the fearless, the bold, and downright fabulous - here’s to the Tapistry crew.
