gatos

Gatos is a cosmetic line developed specifically with men at the forefront. Creating a line of products that range from the everyday to glam, gatos is made for all men.

Develop a comprehensible brand identity for a new brand. This brand should have a distinct audience that is embodied in the deign.
Gatos, meaning cats in Spanish derives inspiration from the traditional makeup iconography of the cat eye. The brand is a cosmetic line designed specifically for men. The current market of men’s cosmetics is small and most options are linked to existing women’s lines. Gatos is one of the first brands to create products solely for men on a large scale.
Gatos offers men an everyday makeup that enhances natural appearance and increase overall confidence. Gatos looks to decrease the stigma of men wearing makeup and make men’s makeup more mainstream.

Class work - AUArts 2024

Created for

Packaging

Branding + Identity

Naming

Merchandise

Deliverables

audience

Lovers of Gatos confidently embrace their individuality exuding presence wherever they go. Unapologetically themselves, these men radiate authenticity and enjoy standing out in a crowd. Defined by their unwavering sense of identity these men have strong levels of charm and charisma, making every action look effortless.

For this group of men, cosmetics serve as a means of enhancing their natural features. They seek products that seamlessly integrate into their daily routine, provide lost lasting wear, and effortless application. Whether it is a subtle enhancement of their features or a bold statement look, these men gravitate towards cosmetics that empower them to express themselves authentically.

In the world of Gatos, makeup is more than a tool for enhancement, it is a form of self-expression. With unwavering commitment to authenticity and self-confidence these men are rewriting the rules of beauty and redefining what it means to truly be comfortable in your own skin.