fiore

Fiore is a premium line of Plymouth gin crafted for women by women. Fiore was created as a branding project at school. With this project, I aimed to create a product line that was modern and luxurious without being too traditional or pretentious. Fiore is meant to make customers feel confident and comfortable in their liquor choice. 

  • Develop a new liqour line that features three distinct varities of gin. The design needs to convey a personality that is authentic and elegant.

  • Fiore meaning flower in Italian is a line of gin created for women who want an elevate liquor choice that is still enjoyable.

    The creators of Fiore were tired of feeling as though they always had to choose between fun “girly” drinks or dry and “professional” scotch. Fiore is the alternative, where customers can have a tasty and elevated drink with clients at a bar, or in the comfort of their home.

Class work - AUArts 2023

Created for

Packaging

Branding + Idenity

Naming

Deliverables

audience

Lovers of Fiore are predominantly mature women working in the upper echelons of the corporate hierarchy. This audience represents the epitome of the upper class and exudes an energy of sophistication, humility and an inclination for the extraordinary. Referred to as visionaries, innovators, and trendsetters, they command attention and admiration. 

Fiore's dedicated women embody the essence of opulence. Their refined palettes seek the pinnacle of flavour, finish and an overall profile that transcends ordinary boundaries.This demographic is committed to the pursuit of excellence and embraces the notion that true luxury demands investment, affirming Fiore's positioning in the market as a luxury product.